Celebrity Beauty Brand

Commercial and Branding Leaders

The Brief

We partnered with an innovative beauty brand incubator, formed by a luxury conglomerate that have been responsible for growing and developing some of the best brands into global powerhouses.

Talent Atelier were tasked with sourcing two expert commercial and branding leaders to drive this established and successful celebrity beauty brand forwards.

The Process + Results

With a robust global marketing profile, the Sales and Marketing Director was brought on board from a huge colour brand and is responsible for solidifying this beauty brand as a leader in the market in colour.

The General Manager, with a digital first mindset also joined to set the brand's strategy for the UK business; identifying new opportunities within the market and achieving profit objectives in all channels.