Talent Atelier

Where are you working now?

I'm currently the VP of Direct-to-Consumer at Peak Performance, a brand I’ve admired for a long time. We’re part of the Amer Sports family, and I lead both our global retail and e-commerce teams. I feel incredibly lucky to work alongside such passionate and talented people—all focused on building meaningful, lasting connections with our customers, both online and in-store.

How did you land the job?

To this day, I still wonder! I was incredibly fortunate— Beverley Le-May from Talent Atelier opened the door, and on the other side stood an amazing leader named Sara, who believed in me and took a chance. So yes, part of it was luck. But over the years, I’d built a solid foundation through roles that gave me both strategic perspective and hands-on retail experience. That mix—and the relationships I built along the way—helped lead me to Peak Performance.

Tell us a bit about your career trajectory.

I started on the shop floor—literally. Retail was my first love, and it taught me the value of truly listening to the customer. That mindset has stayed with me ever since. From there, I moved into roles in buying, sales, and general management, which gave me a 360° view of the business. It’s been a journey driven by curiosity, collaboration, and a deep passion for brands that inspire people to move, explore, and express themselves.

Were there pivots along the way, or do you feel your career followed a natural path?

It’s felt natural—but not without a few bold leaps. I’ve said yes to opportunities that scared me: switching from retail to wholesale, then to e-commerce, and taking on international roles. Those moments of discomfort turned out to be my greatest teachers. I’ve tried to follow my interests, stay open, and surround myself with people I could learn from. In hindsight, the path feels intentional—even if it didn’t always look that way at the time.

Who has been your most inspirational figurehead so far?

I’ve been lucky to work with many inspiring leaders who’ve each shaped me in powerful ways. If I had to name a few: Hannah Mercer comes to mind—she taught me how to lead with purpose and reminded me that “you can’t expect minorities to be the only ones standing up for themselves.” That stuck with me. Then there’s Matt Ramljak, who showed me the value of constant curiosity and what you can achieve with discipline and focus. I could name ten more, but maybe we save that for part two.

What advice would you give to your 21-year-old self?

My mother used to say, “There’s strength in being vulnerable,” and I’ve come to believe that wholeheartedly. Admitting when I’m scared or unsure has always been the first step toward growth. When you open up like that, people show up to support you. I think that’s part of why I’ve had the help of so many incredible people along the way.