Talent Atelier

Where are you working now?

I’m currently working full-time on fjör, the science-first skincare brand I founded. It started as a very personal project and has now grown into something much bigger, rooted in science, and gaining real traction. It’s intense, but I wouldn’t want to be doing anything else right now.

How did you land the job?

Technically, I gave it to myself. I left my corporate role at Rolex in marketing when I was 25 because I felt this pull to build something with purpose. I wanted to work at the intersection of science, health, and beauty and that didn’t exist in the way I envisioned. So I created it.

Tell us a bit about your career trajectory

I started out in luxury brand marketing, working across Europe and Asia. I loved the pace and detail of it, but I eventually wanted to build something with deeper impact. I’ve always been fascinated by wellness and biology, so moving into skincare, and more specifically, microbiome science, felt surprisingly natural. The brand world taught me how to tell stories, but building fjör taught me how to create something people genuinely need.

Were there pivots along the way or do you feel your career has taken a natural path?

A bit of both. I’ve definitely taken risks that looked like hard pivots from the outside, but they made sense in the moment. Looking back, everything built on itself and was an iteration. Even when I didn’t know the exact direction, I followed the things I was curious about and that’s what led me here. There were also moments where I felt that I was hitting a wall, and naturally if you can’t push through a pivot is the only way to circumvent obstacles.

Who has been your most inspirational figurehead so far?

My mum. She has this mix of strength, clarity, and resilience that I’m always trying to channel. She’s had such a high-powered career, and yet she carries herself with such fun and stature. She didn’t always understand my decision to leave a stable job and start fjör — but she’s been incredibly supportive and proud of what it’s become.

What advice would you give to your 21-year-old self?

Be patient and be curious. Talk to everyone you find interesting, learn how people shaped their careers and their ideas. Don’t be afraid to reach out, the more shameless you are at giving it a go - the better the trajectory you’ll have for yourself. The worse case they say no, but at the end of the day that’s a blip in your day, it doesn’t define you or your future success.

You don’t need to have it all figured out so soon. Follow your curiosity, take your time, and back yourself - even when no one else fully understands what you’re trying to do yet. It’ll make sense later.